Creative

I've always been a branding geek. It's in my bones.

From brand design/architecture, to creative direction, marketing and sales. It all boils down to Communication.

The clear and concise delivery of a message applies to all aspects of our daily lives, both personal and professional.

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Branding

Great branding has the power to licit emotion. It makes a product far more personal than just another item on a shelf. 

But, great branding does not exist in a vacuum. It requires a commitment from every aspect of a business. From the way customer service answers the phone, to the tactile feel of product, every piece plays a part.

I've created great brands for myself and for clients. This experience has helped me identify commonalities; the little things that separate a brand from the competition.

Click the link to see how you can make your brand unforgettable

Creative Direction

I've worked with brilliant creative talent throughout my career. From graphic design, to photography and videography. We've put in some long hours and put out some beautiful product.

Through trial and error, I've learned what it takes to manage the process and how to get the most bang for a buck.

I'm know the terminology, the turnaround times, and I'm proficient with the software. I am skilled at managing the creative vision, the deadlines, and providing consistent, constructive feedback along the way.

Have a look at this goofy stop-motion video I designed, built, and scripted for Plant-Life.

Marketing

How do you capture an audience?

There are tried and true methods. There are "guaranteed" ways to make your mission stand out. The truth is; however, that even the greatest campaigns don't equate to success.

I have created all manner of marketing campaign and seen all levels of success, from virality to deaf ears. 

I have learned and evolved with every challenge and I know that, regardless of the outcome, great campaigns start with a multi-faceted approach. An audience needs to experience the concept on multiple levels, and creativity goes a really long way.

The Message-In-A-Bottle is a great example of how DRIFT used old-school methods and a limited budget to create a legendary campaign. Read more...

Presentation Design

Presentation is often an afterthought. It is viewed as an unnecessary expense, because after all, it is not what the consumer is paying for.  The truth is, presentation is a crucial part of the product "experience". Whether its the aroma of a retail store, the furniture design of a tradeshow booth, or the packaging of a product.

You have a moment in time that a consumer is fully engaged. They've come to you, now give them something memorable.

Read more about how we turned packaging into a standalone product.