Collaboration

Collaboration was a huge part of the growth and evolution of the DRIFT concept.

We collaborated on limited edition materials, packaging, photography, etc. The brands or artists were relatively unknown(at the time!). Here are some examples of the products we created and the artists we're fortunate to have worked with.

The DRIFT Cases

We searched high and low to find a case that matched the style and quality of our glasses. Like most other experiences on our journey, we came up short. The image above was our first collaboration with Winter Session, Here is an in-depth look at the product we created and the long-standing friendship/partnership we forged.

DRIFT Branding/Photography

Working with some of Chicago's best photo talent, DRIFT was able to create a modern feel to an otherwise "Heritage" concept. This couldn't have been achieved without talented collaborators @pauloctavious @nathanmichael @scottkaplanphoto @mrlitch

Tradeshow

The DRIFT tradeshow booth was an opportunity to showcase the brand's broader design vision. This specific booth provided a sensory experience and a welcome change from vinyl posters and piles of product bags. We're thankful to @afinney27 and @dan_faires for their wonderful interpretation of the DRIFT concept. See how we transformed this exact space the following year. See more